The Tags tab shows every detected tag as a card. Each card has one or more status badges that summarise what Pixel Auditor knows about the installation.
Status badges
| Badge | Meaning |
|---|---|
| fired | The tag has been detected and at least one fire has been captured this session. |
| detected | The tag is installed but has not fired yet on this page (or fired before the panel opened — try reloading). |
| retired | The tag is on a deprecated platform (e.g. Universal Analytics). Recommend migration. |
| duplicate | Two or more independent installations of the same platform detected — usually one direct, one via GTM. |
| SST | This tag has signals indicating server-side or first-party-proxy operation. |
| PII | At least one fire from this tag leaked PII. → PII detection |
| pre-consent | This tag fired before consent_update granted the relevant storage type. |
Health grade pill
The colored A–F pill at the right of each card is the per-tag health grade. → Tag health scoring
Forensic details
Click a tag card to expand it. The expansion shows:
- Installation source — direct <script>, GTM container, CMS-injected (Shopify, WordPress, Wix, Webflow, etc.)
- All measurement IDs found — for cases where multiple are present
- Fire count per session — click to filter the Live Events stream to this tag only
- Cookies attributed to this platform
- Server-side findings — proxy domain, vendor, confidence
tip
Click "X fires" on a tag card to jump straight to a filtered Live Events stream showing only that tag's events.